Have you ever wondered why the Jeep brand is held in such high regard by drivers in the United States? Well, all you'd have to do is take a closer look at its history to find the answer! By drawing a line back to its origins, one can understand why this automaker is revered even now.
The concept of the Jeep was founded more than 75 years ago, back in 1940 when the war efforts were at its peak. During that time, the military needed a vehicle with the capability to endure war-torn landscapes. Three automakers were put to the task of creating such a vehicle, but only one reigned supreme, and that was Willys-Overland.
The "Quad" was the first Jeep prototype and was aptly named for its 4x4 system. Put to the test on tough terrain, its innovative engineering proved it had the mettle needed out on the field. Subsequently, they were sent overseas to support American troops.
Eventually, after the war ended, the design of the Jeep was released to the public and gained popularity almost overnight. Its iconic, boxy shape and formidable off-road prowess was a novel idea, and so the company stuck to it and refined it over the years. It's for this reason that people continue to celebrate the Jeep brand today.
With such a rich story behind the collection, drivers can understand why Lithia Chrysler Dodge Jeep Ram FIAT of Spokane is proud to carry a broad selection of Jeep models at our dealership.
Categories:
New Inventory